The straegy of Anheuser Busch can be summarised in below points
-
- they build leading positions in the most important beer profit
pools in the world, through a combination of solid organic growth
and selected, value enhancing acquisitions and combinations.
- They follow a clear Focus Brands strategy in which the majority
of our resources are devoted to those brands which we believe have
the greatest long-term growth potential.
- Investment behind their brands is fueled by a disciplined
approach to cost management and efficiency and, more specifically,
the continuous reduction of non-consumer and non-customer facing
expenses.
- Their business strategies are underpinned by their powerful
Dream-People-Culture platform, which they believe is only truly
long-term, sustainable, competitive advantage