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What is Anheuser Busch growth strategy at the moment? Expanding into markets, acquiring, and local craft...

What is Anheuser Busch growth strategy at the moment? Expanding into markets, acquiring, and local craft beer.
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Answer #1

The straegy of Anheuser Busch can be summarised in below points -

  • they build leading positions in the most important beer profit pools in the world, through a combination of solid organic growth and selected, value enhancing acquisitions and combinations.
  • They follow a clear Focus Brands strategy in which the majority of our resources are devoted to those brands which we believe have the greatest long-term growth potential.
  • Investment behind their brands is fueled by a disciplined approach to cost management and efficiency and, more specifically, the continuous reduction of non-consumer and non-customer facing expenses.
  • Their business strategies are underpinned by their powerful Dream-People-Culture platform, which they believe is only truly long-term, sustainable, competitive advantage
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