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In thinking of the differences between goods and services, which of the following is unique to...

In thinking of the differences between goods and services, which of the following is unique to services?

A) Perishability

B) Variability

C) Inseparability

D) Intangibility

E) All of these are unique to services

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Answer #1

In thinking of the differences between goods and services, which of the following is unique to services?

D) Intangibility

The service is an intangible process that cannot be measured or weighed, whereas a good is a tangible output of a process that has physical dimensions.

Intangibility is the one factor that distinguishes services marketing (Services) from product marketing (Goods). Along with inseparability, variability, and perishability, these four characteristics affect the way clients behave during the buying process and the way organizations must interact with them.

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