Question

Do you think customers really need “millions of combinations” for their car? Can they be happy with available standard options? What are the downsides of mass customization?

Answer 1

Yes, The customers are happy with the available standard options, this is because a potential buyer can create the vehicle in his or her own dreams and have that vehicle made and delivered to their door. The customers can select a car that meets his or her interest from the millions of cars that are available.
Downsides of mass customization.
Mass customization limits the company to only one model
The profit is much likely to be smaller than the one that can be realized from mass production
High costs as a result of the needs of experts.