Question

1.Since most modern cars share similar characteristics, what do BMW customers really buy?

2.If you were Joseph Wierda, what criteria would you use to decide whether to offer video streaming for the X5 model?

3. Explain whether BMW X3 customers really need millions of combinations for their cars, or would they be just as happy with standard options like the other models?

Answer 1

1) The BMW has its own brand value where smoothness, features, quality differences and technical specifications like suspensions when compared with that of other cars where all the class are at a whole new level when compared with that of other cars.

2) One of the most modest criterias that I get to use if I was Joseph Wierda the ease with which people feel it and the difference in sales that it makes when compared to that of the other cars when this feature was inroduced in this model.

3. BMW X3 customers are so passionate about their cars and indeed are most selective as the specifications are on a high node with few expections. Therefore in this regard, it can be mentioned that their fantasies will be high that  really need millions of combinations for their cars.