Question

If you are asked for advice on marketing strategies for a retail clothing shop in a growing, mid-sized Asian city, what will be the three main points you will emphasise?

Answer 1

Consider Bengaluru, India

Apart from this pandemic situation, Bengaluru is a tremendously growing metropolitan city in India.  

Strategies

1. Brand value emphasize

Bengaluru is a city were most of the multi- national companies are headquartered. So most of the employees are well educated and high income people. Also they are very brand conscious. So emphasize more on the brand value and show the legacy of the brands.

2. Conduct outside campaigns

Can conduct different types of campaigns in the nearest happening spots in the city. This may be fashion shows etc. This will make customers aware of the shop.

3. Offers and discounts

Indians are normally fond of offers and discounts. So we can have attractive offers on the launching day. Also we can conduct offers on festive season to bring more customers into the shop.

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