Question

Consumer behavior

Role identity-Athlete

Real self- Stephen curry Basketball shoes

Real self- soccer cleats Cristiano Ronaldo

Real self- Axe

Ideal self- Nike shirt

Ideal self- Herbalife

Ideal self- Fitbit watch

Explain each products/items supports your role identity (ATHLETE) and reinforces your actual (real) self and ideal self. Please do this for every real and ideal self product. Don't say it as a whole for all products

Note: that in the first paragraph of each different real-self items and self-ideals items it should address/explains how the product relates to the Role identity of "Athlete" including signals and the second paragraph shows how it supports self-concept of each Real and Ideal. Make sure you write about each products separately.

Answer 1

Role Identity = Athlete

1. Real Self = Sprinter Shoes = Bolt Thunder = Usain bolt the real athlete of the modern era identifies to the youth as an ICON of running and holds a great ideology for patronizing the product

2. Real Self = Footballer Feet = Lionel Messi = Magician in football and a real inspiration to millions of people all over the world

3. Real Self = Davidoff Coolwater = Perfume par excellence (Specifically to men)

4. Ideal Self = Tommy Hilfiger = Brand personified and endorsed by millions the world over

5. Ideal Self = Amway = Leaders in network marketing with a range of products

6. Ideal Self = RADO = Watch and time keeper of the elite