Question

Jackie is home watching “The Voice.” The program is interrupted by a commercial break. Jackie listens...

Jackie is home watching “The Voice.” The program is interrupted by a commercial break. Jackie listens to part of a commercial for a “dating/matchmaking” company, but then starts playing with the puppy and does not listen to the rest of the ad. This is an example of:

a.Selection perception.

B.Selective attention.

C.Selective exposure.

d. All of the above

what does each one mean?

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Answer #1

Selective exposure: it means decisions that are made will tend to avoid cognitive. The consumer tries to avoid so that his decision might not change due to that.

In other words it means consumer effectively chooses whether or not choose the information and have effect on the decisions like following his interests

Selective attention: when consumer once exposed to the info he shall pay attention to that information without break in middle.

Selective perception: it is a process where the message given by individual percieve ignoring the other point of view.only one sided

Here in the given case Jackie did watch part of advertisement and the left the other part which shows his dis interest so it is selective exposure.

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