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Which of the following statements best describes the view of the marketing philosophy? a. Marketing begins...

  1. Which of the following statements best describes the view of the marketing philosophy?

    a.

    Marketing begins as soon as products are produced.
    b.

    Marketing is only necessary for profit-oriented firms.
    c.

    Marketing consists mainly of advertising and personal selling
    d.

    Marketing anticipates customer needs.  
    e.

    All of these statements reflect the modern view of marketing.
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Answer #1

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Option(d) is the correct answer. One of the goals of marketing is to sense customer needs so that product can be developed to fulfill the needs

Option (a) is incorrect. Marketing may be involved throughout the product life cycle - from ideation onwards

Option (b) is incorrect. Non-profit firms may also have to do marketing to increase funds or impact

Option (c) is incorrect. Marketing is much more than advertising and personal selling. It also involves pricing, selecting distribution channel, designing products etc.

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