Question

When the buying situation is important to marketers, they typically consider whether the customer has made previous purchases or this is the customer’s first order, offering special rates or programs for valued clients. You work for a cell phone company that provides the employees at its partner firms with discounts on monthly bills and new products. The longer your partners’ employees have used your company’s services, the greater their discounts. Which of the following systems can help your firm manage purchasing relationships??

	a.	?end-use application systems
	b.	?segmentation of customers by type
	c.	?The Standard Industrial Classification
	d.	?The North American Industry Classification System
	e.	?customer relations management tools

Answer 1

e.

?customer relations management tools

It is the Customer Relations Management (CRM) tool that provides a detail data about the customer's needs and preferences, depending upon their age, gender and location, etc. Such an information helps an Organization to understand in those customers indeed are profitable or not and if not, what best can be done to convert them as content customers of the Organization. Customer satisfaction increases thereby leading to better earnings as these customers become more loyal towards the Organization's product and in most cases, also refer to others to avail the same.