Question

Consumers are diverse and have different needs and wants. Marketing professionals use segmentation to divide the...

Consumers are diverse and have different needs and wants. Marketing professionals use segmentation to divide the marketplace into groups of consumers who have similar needs and wants.

Please reflect on the company that markets your favorite beverage or the company that markets your preferred laundry detergent (select 1 specific company and 1 specific brand from this company).  

If you were to market this product, what 3 different consumer segments would you market to, and why?  

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Answer #1

Coming to beverage industry, lets say the brand is Pepsi

The company can market Pepsi in different segments based on following categorization:

1. Age wise by selling animated and cartoon designed packaged bottles to attract kids

2. Demographically by giving personal touch of demography where the bottle is to be sold, like Hawaiian taste, californian packaging

3. Taste wise by selling different varieties like diet pepsi etc

All this will help Pepsi cater to a larger audience

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