Q.5. Companies which are on the same segment have
adopted:
A. The same positioning
B. The same targeting
C. Identical segmentation
D. All these answers
Q.6. Analysing market is:
A. Study, evaluate, and then understand the needs, behaviors
and expectations of targeted consumers
B. Understanding the market structure, its potential, its
evolution in volume and value over the past year in order to
identify future trends
C. The actions that aim absolutely to meet the needs of the
intended customers and give them an answer they expect
D. All these responses
Q.7. Companies must segment the market because:
A. Consumers are too numerous and very homogeneous
B. Consumers have different expectations and different ways of
buying
C. Consumers have the same habits and requirements
D. There is a low competition on this market
Q.8. By targeting, the companies aim to:
A. Segment all market on small groups segments
B. Satisfy all market by the same marketing policies
C. Reach only part of the population in the context of an
advertising campaign or commercial operation
D. All these responses
Q.9. Analysing market has as objectives to identify:
A. Opportunities offered on the environment.
B. Threats which are in the environment
C. The needs and expectations of the consumers
D. All these responses
Q.10. Undifferentiated marketing strategy allows to :
E. Target a specific segment with one product
F. Offer the same product to the entire market
G. Offer different products to a several market segments
H. Select product / market pairs