Question

A.

According to the text, the primary difference in the practice of marketing at the domestic versus the international level is __________________.

A) the environment within which the marketing plans must be implemented

B) the cultural mix of the people working in the organization

   

C) the level of investment required

   

D) the level of management control

B.

You are representing your company in a new market, and observe that some of the customs in that new market are somewhat backward and not efficient compared to those in the United States. You decide to change the business practices there to be like those in the United States since home market practices would be best for the new market. The point of view you are using is called _______________________.

  

A) self-reference criterion

B) credulous man standard

   

C) ethnocentrism

C.

Which of the following could explain a difference in interpretation of history, especially if the historians are from different cultures?

  

A) The level of funding received

   

B) Each historian's self-reference criteria

  

   

C) The extent of government support

   

D) The amount of time spent on observation and analysis

Answer 1

A. Option A) the environment within which the marketing plans must be implemented

Explanation: The environment in which marketing plans are implemented are different in the domestic market and the international markets because of difference in cultural factors, languages, traditions, political scenario, demographic factors of people, etc.

B.C) ethnocentrism

Explanation: Ethnocentrism refers to the perception that the attributes or practices related to the home country are better than other countries or cultures.

C. B) Each historian's self-reference criteria

Explanation: In case of self-reference criteria, one's own cultural values, experiences, ideas, and knowledge are taken as the base of making decisions and judgments.