Question

The text states "What works in one country may not in others". How might you adapt a product or business to overcome this occurrence?

Answer 1

Before adapting a product or a business to a particular country we must be well aware of the economic situation , cultural and behavioural pattern of that country . To adapt a new product in a country we have to alter the product to suite their particular needs and culture . Also climatic conditions , tastes and preference , income distribution of the country matters . As for example if a company manufactures fruit juices and cold drinks , then in a comparatively hotter country chilled drinks would be preffered more but in colder countries people would generally prefer fruit juices at room temperature . Also if a company manufactures a luxury good , then in a country in which there is high income inequality and most people belong to lower income groups then such a product would not be in high demand . A cheaper version or substitute would cater to the needs of such a country .