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For dunkin donuts A “What they got right” analysis detailing a strategy win or some firm...

For dunkin donuts A “What they got right” analysis detailing a strategy win or some firm success using the course concepts.

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Dunkin Donuts is a popular chain in America,offering wide variety of products. Strategies used by the company tomake it successful :

  • Wide variety of products : Although the major attraction of the outlet is donuts, they sell variety of food products like sandwiches, coffee and other beverages.Only 8% sale is of donuts, 25% of coffee and rest is other food items.
  • Effective Promotional strategy :Company uses efefctive promotional strategy and launched an advertisement campaign with a slogan "America runs on Donuts", which marked its success.
  • Market expansion : From America, the company has continually expanded to various countries and thus has become a global chain.
  • Product Expansion : Company keeps adding new varieties of products in its portfolio, which marked its success.
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