Answer -The four downsides of database marketing are:-
- It is a time consuming process,specially for small traders who
are suppling small quantity.
- It is an expensive process as alone this activity requires lot
of expense which is a major drawback of database marketing.
- Decaying of data is also the main drawback of marketing as
consumers can change their details like -email address,phone
numbers without information ,can swtich jobs,shift to different
city ,if company is unaware of it their money will be wasted.
- Regular monitoring is another drawback of database marketing as
keeping accurate data needs daily analysis,if not done will lead to
inaccuracy of data.
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