Question

What is Apple’s Marketing Stratege(STP&4 Ps - standardization/adaptation )in Malaysia

Answer 1

Apple has established itself in various markets in the whole world, as its marketing strategy includes the development of the Unique Selling Proposition, as the USP of the company includes better and more efficient products in the market. The products of apple are different and have efficient features. In Malaysia's market, Apple has found stability, and it is the most crucial consideration in the market. Malaysia is one of the most significant economies in the South East Asian market. The technology has improved in the country over the past few years. Apple is an efficient company, and it operates smoothly. Malaysia has competitive advantages in the country's workforce and low wage rates with a high labor supply. The STP process plays a vital role in the marketing of the product. The company's segment is the entire country because every individual tends to buy Apple products. The next step is to target. The process includes advertising and promotion of the product so that the segment market buys the product. The next step is Positioning. Positioning refers to the perception of the product in the minds of the consumers. The customer should have a good perception of the product to buy the product of Apple company. The company has standardized operations that help the company to adapt to every country. At times, the price may differ due to the taxes because of imports and exports. Apple uses the word of mouth principle to advertise the product.

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