Establishments usually maintain a database of customers records for future promotions and transactions. What CRM component is this?
Contact and Account Management
Sales
Marketing and fulfillment
Customer Service and support
This is a Contact and Account Management CRM component. In this component database of customer is maintained for future use by sales, marketing or service professional. Sales, marketing and service professional track the data for future transactions, promotions, sales campeigns, marketing strategy building, learning about consumer behaviour and customer service and follow up. All these components have access to the database maintained by the Contact and Account Management.
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