Question

What is the perception of a product? In the battle for the customer's mind (in attempting to attract the consumer), how can the company hope to bring the customer to the product?

Answer 1

The customer perception is very important fact factor it includes the customer's impression, awareness and consciousness about a company and its offerings. The words of Walter Landor is very suited for the customer perception" the products are made in the factory and the brands are created in the minds of customer". The physical value for a product will be easy to calcculate but the consumer's perception is determined by the value of their brands. In the battle of for customer's mind the company can use many ways to bring the customer to the product for eg. by targeting a brand message, maintaining high standards for the designs and build loyalty. The customer perce[ption is affected through social media, advertising, real-life experiences, reviews etc...