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In positioning, companies seek to develop a unique selling proposition, which are the distinct aspects that...

In positioning, companies seek to develop a unique selling proposition, which are the distinct aspects that set the brand apart from its competitors ?

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Answer #1

Positioning ,companies seek to develop a unique selling proposition, which are the distinct aspects that set the brand apart from its competitors .

1. Functional positioning : It is based on the attributes of the product or services and their corresponding benefits and is intended to communicate how customers can solve problems or fulfill needs.

2. Experiential positioning: It is based on the characteristics of the brands that stimulate sensory or emotional connections with customers.

3. Search engine optimization: Process of enhancing web site traffic through either organic or compensated means.

4. Symbolic positioning :It is based on characteristics of the brand that enhance the self esteem of customers.

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