Question

Parafrase it into a paragraph and simple brand positioning

BRAND POSITIONING

Positioning Statement 1: I’m Space, Versatility & Comfort!

Unique Selling Point 1:  

The spacious legroom and seating and with 490l of boot space, Nissan Almera lets the customers to bring along everything they need. There are also convenient places designed especially for phone and MP3 player. Nissan Almera also allows the customers to enjoy fresh air and a good ambiance with climate control option (Nissan Almera, 2015).

Positioning Statement 2: I’m your Best Decision Ever!

Unique Selling Point 2:  

Nissan Almera brand symbolizes fuel-efficient, superior, luxurious, durable and reliable. Nissan Almera becomes the customers’ best decision because the brand is adopted from Japan, it is luxurious at affordable prices, it is comfort and it is a sedan with class (Nissan Almera, 2015).  

Positioning Statement 3: The Vehicle that Helps Protect People

Unique Selling Point 3:  

The Nissan LEAF which is the world’s first and currently only mass-produced 100% electric vehicle requires no fuel and has zero emission that embraces people, vehicles and nature (Nissan Almera, 2015).

5.1Justifications

Overall, Nissan Almera is positioned as fuel-efficient with the spacious seats that offer at lower prices to provide the best-driving experience to the drivers. Hence, it is the best decision ever for the customers

Answer 1

The paragraph justfies the fact that Nissan Almera has been positioned as spacious, fuel efficient and luxurious car. It is available at low prices and provides best driving experience to the drivers. Thus it can be said as the best decision made by the customers to purchase the car. Nissan Almera is spacious as it has large legroom and seating and with 490l of bootspace. It has a good interiors, climate control option, and special place for phone and MP3 player. It is quite fuel efficient, superior, reliable, luxurious and durable. It has large seating space and good interiors.