Question

Question 6 Why would a companies spend over $1 million for a 30-second ad on television...

Question 6

Why would a companies spend over $1 million for a 30-second ad on television during the Super Bowl?

                because the Super Bowl is a significant opportunity to be associated with global marketing

                because the Super Bowl offers an opportunity to create significant brand awareness

                because Super Bowl ads generate brand loyalty

                because of the annual competition for the most creative Super Bowl ad

                there is no good reason

Question 7

United Airlines Credit Card, created cooperatively by United Airlines and Chase Visa, is an example of

                brand collusion.

                co-branding.

                a generic brand.

                brand extraction.

                brand dilution.

Question 8

The XYZ car manufacturing company is advertising its new hybrid vehicle. It understands that its competition, Toyota's hybrid car, the Prius, is known for being economical, a good value, stylish, and good for the environment. Toyota has the advantage of

                generic branding.

                brand extensions.

                copyrights and trademarks.

                brand awareness.

                brand associations.

Question 9

Frito Lay that sells Doritos, Cheetos, Ruffles and Tostios, these are distinct

                brands.

                brand associations.

                product lines.

                augmented services.

                product mixes

Question 10

Suppose that you work for an advertising agency and are brought into a meeting where everyone is asked to generate ideas for names for a new beach resort. You are engaged in ________, a form of new idea generation.

                brainstorming

                licensing technology

                geodemographic analysis

                R&D

                consumer research

Question 11

What stage of the product life cycle would the electric vehical be in today?

                maturity

                leveling

                introduction

                growth

                decline

Question 12

Which of the following reflects the maturity stage of the product life cycle?

                Sales: rising; Profits: rapidly rising; Typical consumers: early adopters and early majority; Competitors: few but increasing

                Sales: peak; Profits: peak to declining; Typical Consumers: late majority; Competitors: high number of competitors and competitive products

                Sales: declining; Profits: declining; Typical consumers: laggards; Competitors: low number of competitors and products

                Sales: peak; Profits: increase; Typical Consumers: laggards; Competitors: low number of competitors

                Sales: low; Profits: negative or low; Typical consumers: innovators; Competitors: one or few

Question 13

Nissane and Kia entered the mini-SUV market when there were many competitors, sales had peaked, and profits were declining. What stage did Kia and Nissane enter the product life cycle for mini-SUV market?

                decline

                leveling

                introduction

                growth

                maturity

Question 14

By adding new product lines beyond its core business of search engine software, like the Google Home and Google self driving car, Google primarily benefits by

                spreading out production costs.

                avoiding market saturation from products that have just been introduced to the market.

                satisfying the changing needs of the technological research staff.

                keeping up in a market where sales come mostly from new products.

                creating diversification and reducing risk.

Question 15

College of DuPage was trying to determine if they were meeting student's service quality expectations. One of College of DuPage's problems is that the services provided are ________, making evaluation of service quality difficult.

                intangible

                unequally distributed

                substantial

                inconsequential to customers

                quantifiable

Homework Answers

Answer #1

6 ) It creates significant brand awareness. Ads reach 100 MN + viewers.

7) Co-branding - Alliance of two brands to build a product/service

8) Brand associations - These are set of qualities customers associate with the product in this case Prius.

9) Brands - These are separate brands.

A product line is different products under the same brand name, say different flavors of Cheetos. A product mix is different categories of products under a brand name. Assume Cheetos also makes soda. Then Cheetos chips and Cheetos Soda form the product mix.

10) Brainstorming - Internal company people coming and thinking of an idea.

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