Question

Please use the factors of the double diamond strategy to analyze the international competitive position of McDonald's Corporation in Japan.

Answer 1

.Double diamond has four different process ,discover,define ,develop and deliver.Mc Donald had experienced both failure and success in Japan.After the failure McDonald Japan created a revitalisation plan in Japan and created a system to better response to customers.The result is the Kudo smart phone app which allows customers to post positive and negative feedbacks.They always listen to the changing customers needs and try to evolve upto their expectation.Because of the restructuring the company again came back to its original position after the failure.Mc Donald Japan needed to understand its customers and rediscover what made the brand important.By following the demand of customers and making the brand strong Mc Donald made huge profit.