Question

How have LVMH's corporate strategy choices strengthened or weakened its competitive position?

Answer 1

LVMH's corporate strategy choices strengthened or weakened its competitive position :

Diversification strategy has enabled the company to face negative impacts of the global slowdown on its sales. Multitrend marketing approach has helped the company to prevent when economy is down and maintain its growth.

Brand management and customer relations program have helped the company to maintain a loyal customer base in its existing markets and develop a customer base in new and emerging markets. , better understand their tastes , allowed its divisions to listen customer needs and anticipate their satisfaction and desires.

Global expansion strategy of the company has helped it to establish itself in the new potential markets which are expected to derive the future growth of the company.