Question

please use Mobvoi Ticwatch for this and answer in paragraphs. Target Market Sustainable Competitive Advantage (BOR...

please use Mobvoi Ticwatch for this and answer in paragraphs.

Target Market

Sustainable Competitive Advantage (BOR stack)

Marketing Mix strategy

            Product

            Price

            Place

            Promotion

Homework Answers

Answer #1

Product: it stands for goods & services offered by the company, to the target market.

Price: It stands for amount of money that customers have to pay to obtain the product

Place: It stands for all the activities of the company that make the product available to target customers One of the most basic marketing decisions is choosing the most appropriate channel to reach target customer

Promotion: It stands for activities that communicate the merits of the product and persuade target consumers to buy it. It includes - Personal Selling, Advertising, Publicity and Sales promotion

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