Question

Looking at the adoption curve, which group of consumers is most likely to purchase IKEA products (1) innovators, (2) the early majority, (3) the late majority, or (4) laggards?

Answer 1

IKEA as a company focuses on providing unique furnishing solutions for its customers. They offer innovative products for the customers which help reduce the cost of furnishing as well.

It is due to these characteristics that innovators are more likely to consume IKEA’s product.

For example : Innovators will be curious and try IKEA’s make your own cupboards. Once they like the product and spread a positive word of mouth, other customers at different levels on the adoption curve will follow these innovators.