Question

When it comes to Apple from a global marketing standpoint, use Global marketing, Marketing mix, Competitive advantage, Product/Market expansion framework, Driving forces affecting global marketing, Restraining forces affecting global marketing to explain your analysis of their global marketing failure or decline. Throughout your initial post, bold and underline each of the six terms and theories you use to make them easy to identify. If you were consulted as the global marketing expert to make recommendations to management of that company, what are your top two recommendations?

Answer 1

Apple is a Multi-National Company, which has established itself in many parts of the world. It has used marketing strategies to expand itself globally. The enhanced product quality of Apple also attracts the consumers and increases its gains. However, recently the company has seen losses and decreased sales. The company has also recently canceled projects that the company already announced. Globally, companies like Oppo, Samsung, OnePlus, and Other brands have also shown the gradual growth. Apple has seen fewer sales and gains in the current scenario. The product has also degraded in the quality, and subsequently, the prices of products are increasing. The increased rates also decrease the demand for the product.

Further, the company is focusing on global expansion rather than product quality and prices. The battery life and the other features have degraded. The main forces that drive the company's growth are quality, prices, standard features, and demand for the product. However, the same factors also restrain the company from growing and developing. The degraded features have repelled the consumers and have decreased their consumer base.

Nevertheless, the company's managers and owners have tried to save the company from subsequent losses and failures. They have taken steps to protect the company from injuries. The first and most important recommendation is that the company should improve the quality of the products. The company should use sustainable measures to prevent unnecessary costs and to increase productivity. The second important recommendation is to reduce the prices of the products. The company should save any extra costs, and utilize the money for social responsibility or other measures. Hence, it will help the company to grow in the market.