Question

The purposes of marketing plan are usually including the following:

1. indicates the marketing objectives and strategy

2. indicates the tactics for achieving objectives

3. provides a framework for strategy implementation

4. provides a framework for control of marketing strategies and evaluate to keep the marketing strategy on track

a. All of these

b. 1 and 2

c. 3 and 4

d. 1, 2, 3

e. 2, 3, 4

Answer 1

A organization makes a marketing plan in order to achieve in efficient manner its marketing goals.

Purpose of marketing plan are as follows -

1. It specifies the objectives of marketing as well as strategy to achieve the objectives.

2. It also provide specific tactics to achieve marketing goals.

3. It provides a framework that can be used for implementation of adopted strategy.

4. It includes control elements so that marketing strategies can be effectively implemented and whole process remains on track.

Thus, all four given parameters are purpose of the marketing plan.

Hence, the correct answer is the option (a).