Question

One type of data mining, market basket analysis, is typically performed to uncover all but which...

One type of data mining, market basket analysis, is typically performed to uncover all but which of the following?

A. To position products in a store, so that products customers purchase together are placed close to one another.

B. To permit up-selling, where a customer is enticed to buy a more expensive product than the one being purchased.

C. To forecast total monthly revenue for a particular product.

D. To permit cross-selling, where a customer is enticed to buy products related to those being purchased.

Math   Statistics-And-Probability   
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Answer #1

The aim of market basket analysis is to explore the pattern that exists in the purchases made by a consumer. It is a technique of modeling a situation that if a person buys a certain item, then the person is more/less likely to purchase another set of products. If he is more likely to purchase the another product (alongwith the product he intended to actually buy), then such products are placed together.

Hence, option (A) i.e. "To position products in a store, so that products customers purchase together are placed close to one another" is the correct option.

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