Data Scales Measurement
QUESTION 1
What is your overall opinion about the Goggle Pixel smartphone?
Very |
Somewhat |
Neither Favorable or |
Somewhat |
Very |
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1 |
2 |
3 |
4 |
5 |
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Nominal |
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Ordinal |
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Interval |
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Ratio |
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QUESTION 2
Do you plan to purchase a new smartphone within the next two years?
Yes (1)
No (2)
Nominal |
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Ordinal |
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Interval |
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Ratio |
QUESTION 3
How much are you willing to pay for a new smartphone?
$_________
Nominal |
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Ordinal |
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Interval |
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Ratio |
QUESTION 4
How much are you willing to pay for a new smartphone?
______ Under $250
______ $250 - $600
______ More than $600
Nominal |
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Ordinal |
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Interval |
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Ratio |
QUESTION 5
If you were buying a smartphone today, which brand would be your first choice? Your second choice? Third choice? (Circle number below).
First Choice |
Second Choice |
Third Choice |
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Samsung |
1 |
2 |
3 |
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|
1 |
2 |
3 |
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Apple |
1 |
2 |
3 |
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HTC |
1 |
2 |
3 |
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LG |
1 |
2 |
3 |
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Microsoft |
1 |
2 |
3 |
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Nominal |
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Ordinal |
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Interval |
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Ratio |
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QUESTION 1
What is your overall opinion about the Goggle Pixel smartphone?
Answer: Ordinal, because it shows the scale
QUESTION 2
Do you plan to purchase a new smartphone within the next two years?
Answer: Nominal, because categorical variable and it is mutually exclusive
QUESTION 3
How much are you willing to pay for a new smartphone?
Answer: Ratio, because the variable amount havs absolute zero point
QUESTION 4
How much are you willing to pay for a new smartphone?
______ Under $250
______ $250 - $600
______ More than $600
Answer: Ordinal, set of categories ordered from minimum to maximum amount
QUESTION 5
If you were buying a smartphone today, which brand would be your first choice? Your second choice? Third choice? (Circle number below).
Answer: Ordinal
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