Question

QUESTION 1

Your organization has started experiencing low sales amid the Covid-19 pandemic. The management has decided to carry out an Action Research to beef up the sales and enhance the overall performance of the organization. As a Research Officer of the organization, outline and briefly discuss most suitable elements of an Action Research proposal for management consideration.

Answer 1

In the Action Research Proposal, we need to identify:

1) Regions of sales: We need to separately anlyze the different regions which are effected by COVID-19, and how severe they are, and what's their correlation with our effected sale.

2) Business lines: We need to identify the diffferent lines of business, like online sales, sales in mall, and through small stores. How are the sales effected differently in these, and accordingly we can take separate actions for them.

3) Catogories of products: Different categories need to be analyzed separately to analyze which category is effected the most, and which the least, to see how are our different products performing and getting impacted separately based on the situation.