Question

The following data are from an experiment designed to investigate the perception of corporate ethical values among individuals who are in marketing. Three groups are considered: management, research and advertising (higher scores indicate higher ethical values).

Marketing Managers	Marketing Research	Advertising
8	5	8
7	5	9
6	4	8
7	4	7
8	5	8
6	4	8

a. Compute the values identified below (to 2 decimal, if necessary).

Sum of Squares, Treatment
Sum of Squares, Error
Mean Squares, Treatment
Mean Squares, Error

b. Use 0.05 to test for a significant difference in perception among the three groups.

Calculate the value of the test statistic (to 2 decimals).

c. Using 0.05, determine where differences between the mean perception scores occur.

Calculate Fisher's LSD value (to 2 decimals).

Test whether there is a significant difference between the means for marketing managers (1), marketing research specialists (2), and advertising specialists (3).

Difference

Absolute Value

Conclusion

X1-X2

X1-X3

X2-X3

Answer 1

Applying one way ANOVA: (use excel: data: data analysis: one way ANOVA: select Array):

Source	SS	df	MS	F	P value
treatment	39.00	2	19.50	39.000	0.0000
error	7.50	15	0.50
Total	46.50	17

a)

sum of sq;treatment=	39.00
sum of sq; error=	7.50
mean sq;treatment=	19.50
mean square; error=	0.50

b)

test statistic =	39.00
p value is less than 0.01

Conclude the treatment mean for the three groups are not all the same

c)

critical value of t with 0.05 level and N-k=15 degree of freedom=				tN-k=	2.131
Fisher's (LSD) for group i and j =(tN-k)*(sp*√(1/ni+1/nj)   =					0.87

Difference	Absolute Value	Conclusion
x1-x2	2.50	significant difference
x1-x3	1.00	not significant difference
x2-x3	3.50	significant difference