Question

Through which route do most ads appeal to consumers? What about campaign speeches?

Answer 1

Both advertisements and campaign speeches appeal to customers or people depending on a few factors. These factors involve how much motivated the consumers or people are. Research has found that, the more people are motivated and involved with product or speaker, the more likely it is that the central route of persuasion will work for them. If the customers or the people are less motivated and not involved with the speaker or the product, then the peripheral route of persuasion will work.

When people are educated about the speaker or the advertisement and involved in it they look at the hard facts and try to looks at things logically, which is why central route is effective for them. When they are not involved with product or person it is easy to use attractive models or presentation styles to persuade them, that is why peripheral route is effective for them.