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What is a new product and how do consumers go about deciding whether to adopt a...

What is a new product and how do consumers go about deciding whether to adopt a new product? Also describe how marketers attempt to use opinion leaders to help to sell their products?

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Answer #1

New product means a product which never been introduced into the market by the company and which will be having up different character and specification in regards to its predecessor.

consumers will be deciding whether to adopt to a new product by looking into their needs and the the ability to buy the new products along with the suitability of the new product into their overall lifestyle.

Viability and uniqueness of new product is very important in order to attract the potential group of consumer for adaptation into the new group of product.

Marketers attempt to use opinion leaders to help to sell the products as it will help the company in order to gather an idea about the consumer expectation and the pricing strategies which will be adopted in order to sell the new product

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