Question

1. A woman's route to happiness is through personal development and independence, according to the majority of messages published in women's magazines. TRUE OR FALSE?

2. Today's American business has a vested interest in maintaining traditional gender stereotypes. TRUE OR FALSE?

3. Consumption of the goods advertised in women's magazines will get a woman social approval and self-esteem, according to the majority of messages published in women's magazines. TRUE OR FALSE?

Answer 1

1.

The majority of women's magazines focus on the homely housewife concept as the key for women's happiness. They present and promote the idea of caring mothers, supportive wives towards their husbands, the more traditional roles of women, as the key for happiness in women.

Answer. FALSE

2.

The advertisements in popular mass media reflects the vested interest of American business in maintaining the traditional gender stereotypes, as women are depicted more for their feminity and sexuality, than what they are as women.

Answer. TRUE.

3.

Commodification of women's body and shape through the advertisements and commercials has led to the association of self-esteem of women with it. Hence, women buy such products for the social approval and to maintain their self-esteem.

Answer. TRUE