Question

Describe an experiment that would test whether white people have unconscious negative attitudes toward black faces using the process dissociation framework described in class and in Jacoby & Kelley (1992). By this framework, you will need to create an “exclusion” task (“Don’t make response X if you consciously know that Y”) and an “inclusion” task (“Make response X if you consciously know that Y”). The hallmark of this approach should be that white subjects make some kind of negative response when a black face is present if they are unconscious of the black face, but make a positive response if they are conscious of it. Describe the stimuli and tasks that you would use. What pattern of results in your experiment would indicate that white subjects have unconscious negative attitudes toward black faces? Giving sample response percentages for exclusion and inclusion tasks will help you to be precise.

Answer 1

As a researcher I would like to conduct an experiment to find out the bias among white people toward the black people. For this task, 40 particapants of white origin selected incidentally will be the sample of the study. There will be two experimental conditions Experimental condition 1 and Experimental 2 where two groups of 20 respondents each will be exposed to two different conditions. The both the experimental conditions a cofiderate will accompany the participants who will be shown face of white and black people for five second on a Computer screen. Each time the picture is displayed, the confiderate will give a remark, neutral in condition 1 and negative in condition 2. The respondents GSR will be measured in both the conditions through biofeedback.

The data of GSR will be compared for both the groups and results generated.