Question

How retailers attract consumers that differ in age (youth/senior), social class, gender (male and female), ethnicity, regional, or religious affiliation.

Answer 1

Retailers can attract a consumer in so many aspects. The primary motive of a business is attracting their customers. According to some business analyst, a retailer can attract a consumer as the retailer is directly interacting with the Consumer so a retailer can have some impact on attracting the customer.

Age- According to the recent study, a young retailer can attract more customers than an old retailer. Because they are energetic in nature and this energy seems attractive to the consumers.

In other hand, some consumer prefers a senior retailer. As they have more experience so customer’s thinks they can suggest something good rather than a younger one. So we can say that, retailer’s age can attract a consumer.

Gender- Female retailer can attract more customers than a male retailer. Because female retailers have a good convincing power. Not only that, customers likes to listen the female retailers and sometimes get convinced to buy a thing. According to some business analyst, a female retailer has more patience than a male retailer which also attracts consumers.

But in some specific fields a male retailer play major role in attracting consumers.

Example- In a technical shop, a male retailer always gets preference. As well as a female retailer gets more preference in a beauty shop.

Social Class – Social class of a retailer can attract consumers. Such as a consumer likes to interact a retailer who is well dressed, well mannered and well educated. Consumer assumes the social class of a retailer by their behaviors. A well classed and well educated retailer can convince a Consumer for buying a product.

Ethnicity – Ethnicity of the retailer also can attract consumers. Customers can judge a retailer by their ethnicity. If the retailer has same kind of nationality like the consumer, consumers like to hear product details from that particular retailer.

In other hand, a retailer who has a different nationality cant able to attract customers in this aspect.

Regional- A retailer can be judged by his religious also. Such as- some customers are very conservative about the religious. Some customers don’t prefer a specific religion. They get attracted to a retailer who also belongs to the same religion.

Such as- Some customers don’t prefer a food chain because their workers or retailer are belongs to a different religion.

Communication-   A retailer who has a well communication power can attract more customers. According to the recent studies, retailers are judged by their communication skills and behaviors. So we can say that, powerful communication is a key of attracting consumers.