Question

I am making a project on a Pizza hut restaurant. Kindly provide me information on the following

Customer definition

1.Detailed Description of the Target Market and Customer Need

Answer 1

Pizza Hut restaurant's target market has various lifestyle traits where dead target families for people who spend money on pizza and are family-oriented. To understand Pizza Hut restaurant's target market, it's essential to go through the segmentation Pizza Hut follows; working on a higher-income group, prioritizing age group 12 to 35 years, and dual-career families. Pizza Hut target the families who go out for dinner very often, the teenagers of schools and colleges who love to hang out with friends, spending habits of a teenager with high-income group families. Pizza hut provides delivery services to people who love pizza and look for happy days with the family and friends at home.

Pizza Hut focuses on demographic segmentation where the young target generation with high income and business class families. Pizza Hut global slogan is, 'now it's time to eat more.' Pizza Hut follows psychographic segmentation, where the target audience that have the right attitude with food sensitivity. Also, Pizza Hut targets the behavioral segment that defines the people's love for food and pizza. Pizza Hut has retained good customer loyalty by making a belief that pizza hut is not just food but an emotion of specialty. Pizza Hut understand the customer's need for late-night cravings or mood changer and target the audience.