Question

Please find a journal article about event industry and SUMMARIZE it. In addition, give a personal opinion about this article. Add the link of the article.

Answer 1

The article name is: Event Technology Trends for Exhibition and Trade Show

For the exhibitions and trade shows, engagement plays a key role. By using Event Management Software for planning and registration, to make the strategies compelling is the challenging task.If the companies succeed in developing a compelling strategy, then it is easy to gather a large number of target audience for themselves.

Some of the latest trends used in exhibitions and Tradeshows are as follows:

1. Mobile Apps: In this smart phones world, Mobile Apps play a smart move to engage with many people. This helps in reaching out to more people with the info in a short-term time span. When used with the right technology, this helps in tracking the attendees' behavior.

2. Wearables: To keep a track of all the attendees, the wearables help by providing a GPS system and also the best way to the attendees. This generates keen interest among the variables by showing them what you offer.

3. Event Management Software: Several new event management softwares are in usage to help in events like exhibitions and tradeshows. The software helps in tracking the crowd, and the other options of marketing which can be focused on. This also helps in planning the event efficiently.

4. Holograms: These are the latest technologies used in Exhibitions and Trade Centers. The holograms can provoke the audience to try various services.

These are some of the trends that help in engagement of the audience. Apart from that, Continuous communication helps in reaching out to more customers. A lot of research about the place and people along with the theoritical advertisement helps in getting the people.

Reference:

https://www.evenesis.com/blog/event-technology-trends-for-exhibitions-and-trade-show/