Question

Please find a journal article about event industry and summarize it. In addition, give a personal opinion about this article.

Add the link of the article.

Answer 1

How The Event Industry Will Evolve in the Next 20 Years
In events, we always have to think one step ahead. So what can we expect from the event industry in the next 20 years?

Whether the current buzzword is ‘engagement’ or ‘event tech’ we #EventProfs are forever on the hunt for new ways to make future events greater, more influential, more memorable.
However, we often run the risk of being so absorbed in the pursuit of ‘The Next Big Thing’ that we miss the key signs of what is happening today – the signs that really indicate the trajectory of this industry, and how events will look in ten, twenty years time.

It seems we’re all clamoring to source the latest, most exciting piece of tech to make our events successful, without really sparing a thought for why we want and need it. We’ve become so dazzled by the what – having a flashy piece of kit – that we forget the why – what value aside from spectacle does it actually add, and how is it relevant to our message?

We all know the origin of any great event begins with the audience, understanding what will excite and emotionally engage people and create an event that does that. It’s the final puzzle piece which really sets the bar; discovering which technologies can support that vision and help achieve those goals.

What we need is to rework our understanding of what tech can do for us.
In essence, believing we can just invent an app that will ‘make events better’ is going to get us nowhere. What we need to do first is to identify the problems and weakness that we currently face, and formulate technologies to facilitate solutions to them.

For example, if we look at a tech giant such as Uber – the founders didn’t sit down and say ‘I want to invent an on-demand taxi app’. They reverse-engineered the issues with the current system of ordering a cab: not knowing how long it will take to arrive, not knowing what car to look for, not knowing how much it will cost, and so on. And they said, ‘We’re going to fix all of those problems in one’ and lo and behold they did it, by partnering their creativity and with technology, and engineering an app which provides solutions to all of the above.

The truth is, technology can’t make a bad event great. But the opportunities are truly boundless when we adopt it as part of our creative problem-solving.

And as we move forward, a different league of success in this industry will be established by those who understand our relationship with technology, over those who rely upon it.