Question

Write a paragraph about 4.1 The importance of culture to an international marketer

Answer 1

Culture plays a very important role to an International marketer. Since an International marketer has to deal with people from many countries rather than a single one, he has to be aware of the culture of those people and their respective countries. As a human being, each one of us carries our own culture and if by any mean, someone disregards or disrespects our culture, it doesn’t go well and it shouldn’t be. If an international marketer won’t understand this and any such thing may happen with him or he, there would be very high probability of losing the customer and significant business. Hence, an international marketer should be aware of culture of the countries he has been dealing and give it due respect.