Discuss ethnocentrism and its effect on an organization.
Ethnocentrism is the ability of judging the culture of others on the basis of preconceptions that are found in value and standard of one's own culture. When a group judging another group culture on the basis of language , behavior , customs and religions. In organization is impacting much because of ethnocentrism creating a sense of unity and oneness. It increasing mutual cooperation , mutual support and help in others need. It is reducing the conflicts and empowering the team.
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