Question

What key concerns must functional tactics address in marketing? finance? production/operations? R&D? and human resources? Original answer please. Do not give a chegg free answer.

Answer 1

Functional tactics deal with activates and steps that deal with the challenges that appear on a periodic basis. The key to remember here is that the period mentioned in functional tactics are usually small. For example, a daily system or attendance management could be a result of a functional tactics which is done to address the challenge of keeping attendance of employees. Many such challenges occur in regular business and different functions. Some of them are

Marketing: Marketing department/division deals with relationship building with customers. While a departmental goal is set by the organization using their business strategy, the functional tactics look to solve the following challenges

• Acquisition and retaining customers/users
• Communication to the public and public relationship management
• Brand reputation management

Finance: In the finance department the functional tactics are used address the following concerns

• Balance of books on periodical basis
• Allocation and acquisition of funds for the organization
• Efficient processing of reimbursements and expenses
• Risk management and fraud detection

Production/Operations: Many (modern) organizations does not have production department. Nonetheless the operations department is present in every organization. This department/division usually focuses on increasing their efficiency and face the following concerns

• Efficient management of workforce
• Efficient scheduling according to demand
• Reduction of defects/errors in operation

R&D: Among all the departments and functions mentioned, the R&D department is likely the most relaxed. While they too have constraints to work within, the scope for them is usually greater. In spite of this there are functional concerns in R&D. The main one is

• Protection of intellectual properties

Human resources: In the HR, the functional tactics revolve around employees and the organization. The key concerns that needs to be addressed are

• Recruitment and selection of suitable employees according headcount requirement
• Training and development of employees as per skill requirement
• Tackling attrition of employees