Question

Please answer each question in between 200-250 word

1. Explain the difference between applied research and basic or pure research? Use an example to illustrate each. (10 points)

2. A senior marketing executive for an aerospace corporation is waiting in the airport lounge for his/her connecting flight. While seated, he/she spots a manila envelope, inside is a report marked “Company Proprietary” and belongs to his/her company’s major competitor. The report is also marked draft and not formally approved. The report details new product announcements and descriptions for the next 2 years. This information could save research time and budget.

(a) What is the most prudent decision to be made about responsibilities to themselves, their company, and the competitor? (5 points)

(b) What is the implication of each decision and would their behavior be a violation of law or regulation? (5 points)

(c) The aerospace corporation recently hired a new ethics officer who revised the firm’s Business Conduct Guidelines. They now require company employees in possession of a competitors’ information to return it or face dismissal. How would this change the answer from (b)? (5 points)

Answer 1

1. The management of the organization makes decisions considering the outcome of the research. They conducts researches in order to gather relevant data for the decision making process. There are two types of researches applied research and pure research which has been contrasted below.

• The pure research is conducted to develop the already existing scientific knowledge where as the applied knowledge is to resolve any specific problem.
• The nature of pure research is theoretical where as the nature of the applied research is practical.
• The resources or the outcome of the pure research is universal and it can be considered for any type of further studies where as the utility of applied research is limited.
• The pure research is concerned with the development of the scientific knowledge and predictions. The applied research is associated with the development of technology.

The examples of the pure research can be theories which have been developed by the scientists like the Hertzberg two factor theory of motivation. This theory has been developed through conducting researches and are used universally for the decision making process. The example of the applied research includes the research conducted for resolving the issues like the competitive rivalry, Customer retention etc.