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Select a company or brand/business you are familiar with or find interesting. What field of business...

Select a company or brand/business you are familiar with or find interesting. What field of business marketing is this company in? Look at its direct and indirect competitors. In what category (or categories) are its most relevant competitors?

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Answer #1

Ans: Let us take an example of technology company Apple. This company is in the field of technology products like computer, mobile, i pod, operating system etc.  

The direct competitors would be Laptop, mobile and operating company developing companies like HP, Dell, Lenovo, Nokia, Samsung, Microsoft etc. The indirect competitors are Walmart which sells same line of product as Apple sell.

It's more relevant competitors are in a technology sector as explained above.  

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