give a long explanation about the success requirements of Yelp
Below are the success requirements of Yelp:
1. Address issues: The website must focus on addressing customer issues rather than delving on other unimportant and unrelated topics. It must create a base of honest reviewers who provide genuine reviews about any issues that somebody faces and help them throughout.
2. Acknowledge shortcomings: No one is perfect and mistakes are made at each stage of the process. One who learns from their mistakes gain in the end. In this way, the site must acknowledge the fact that stores suffer from issues pertaining to customer service and whenevr customers give negative feedback, they must incorporate in their best practices and move forward and improve their business.
3. Offer freebies and special deals to customers: People like to feel special and get treated as important members of the group. Yelp can make them feel special by offereing them host of services and special deals which would result in repeat customers and open up more business avenues for the company.
4. Customer iteraction: Communication with the customers is a key to improve your business. Whenever somebody visits the store, encourage them to give 5 star review and ask them to share their experiences which would help them in improving business. Also thank them and appreciate them for their reviews.
5. Make the website up to date: Yelp needs to mke its website user friendly with all the information about its business. This would help the company to display everything that it has to offer to its customers and help it interact with the customers in a better way.
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