Engineering Management, Meeting the Global Challenges (2nd ed.) by Chang, C. M. (2016) Chapter 8
1. What are the bases for trade-offs between conflicting wants and needs of different customers with respect to the same product? How important is it to emphasize product quality when a new and unique product is launched?
Decreasing demand ,shfting customers base , increasing sales of competitors products and channel partners not showing interest in existing products offering. Products quality always matter and in any situation even when new products launched , quality of products matter and basically branding always possible through the quality of products. Products quality is always putting large impact on customers and customers is able to pay if quality of products as per their perceptions.
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