1.Before you start actively recruiting, it’s helpful for you to understand the skills you really need. What’s missing from your team?
2. creating an employee persona will help you reach out effectively to the talent you seek. What is the likely age, background, experience level of your ideal hire? What are they doing now? What sort of opportunity are they looking for and how are they trying to find it? Know exactly who you’re talking to and address them directly in your job advert. The advert should act as a self-refining sieve, gently eliminating unsuitable candidates as it progresses. By the end, only those who tick all the boxes should be left.
3. It’s very likely that members of your team will have networks of people with similar backgrounds to them. Creating a diverse candidate referral program is a great way to both boost your diversity recruitment strategy, and showcase that your company values different backgrounds and ideas.
4. If you want to attract the best employees, it stands to reason that your company needs to have a strong reputation. That reputation is normally conveyed through your brand, so work on strengthening it via social media, industry press, and candidate-focused content.
5. To assess candidates for particular skills, don’t rely on simply reviewing CVs, as this is often not a reliable indication. Instead, introduce practical tasks that allow them to demonstrate their competencies.
6. A great way to ensure that your talent pool is full of diverse candidates is to source your candidates from a variety of different places. Don’t rely on the same sources over and over again when seeking out new candidates. Focussing on only the sources that you know best can result in a talent pool of similar candidates and a lack of diversity.
7. Perhaps the best way to boost diversity in your candidate sourcing is to organically create an employer brand that values people and opinions from all walks of life. Talk about the benefits and importance of diversity with your team, get their buy in and engrain those values into your company culture.
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