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find three ads for the same basic type of product (e.g., pens, clothes, cars, watches, restaurants,...

find three ads for the same basic type of product (e.g., pens, clothes, cars, watches, restaurants, etc.) that use "lifestyle" segmentation in advertising to differentiate the product. How do the companies achieve differentiation? Are the products really different?

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Answer #1

The companies achieve differentiation in a following way:

  • They achieve differentiation through the different features they provide through their product to the society.
  • The performance and efficacy of their product makes it different in the market among all the other products available in the market of different producers.

Yes, the products are different because:

  • Every product is used for different activity and is related to the different section of the manufacturing unit.
  • All these products have different manufacturers and different companies who deals in such products.
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