Question

Write a case study on any two of the following case study types.

• Narrative Case: An account of a curriculum process. Interesting narrative cases are stories with a lesson.
• Descriptive Case: a description of a curriculum product or practice. Interesting descriptive cases are models.

Please choose one

The ideal length of the case would be about 8 to 10 pages, A4 size, Font Times New Roman/Arial 12, 1.5 lines spaced. Use Harvard style for referencing.

A narrative case approximately follows this script:

“This is about a change in … (place) that happened in … (year)

The context in that year was characterized by … (a situation, challenges and opportunities)

Somebody … (a particular person, an institution, a government agency) decided that a change was needed because … (problem description, rationale).

The process to introduce the suggested changes was … (design steps)

The steps of the implementation were … and the consequences …

The lessons learned during the process were that …”

A suggested balance of the space devoted to each section could be:

1. Context– the general framework, what was going on in the society, societal tensions, political and economic issues.

2. Educational problems and issues– the educational problem as perceived, the challenges that had to be faced, particular situations that enables to start a change

3. Decision-making process– who took action, who participated in the process, who opposed the change.

4. Current state of the implementation– the current phase of the implementation, e.g. if it is in the planning stage, or piloting stage, roll-out or full implementation.

5. Results, intended and not intended– positive effects of change, unintended results, good and bad reactions to change.

6. Lessons learned– what were the most effective measures, what could have been done differently.

7. References.

Answer 1

Name of Organisation- Udaan (Running in India)
1. Organization Background

Service provided by udaan: Udaan is a B2B trade platform that brings manufacturers, traders, retailers, and wholesalers into a single platform. The platform is about making business easy in India, about making B2B commerce convenient and efficient. They believe B2B is the new B2C in India.
The company, which is often referred to as India’s fastest unicorn, connects manufacturers and wholesalers with retailers online, and has achieved over $1 billion in valuation in 26 months.


2. Organizational Culture-
Some of the staements given by the founders- At the end of the day, when we are discussing a problem and want to take a decision, just for the sake of argument, we can keep defending it. It is very visible when we do that. And we are mature enough to understand these things. So, focusing on what we have to decide rather than bringing other elements to that discussion is very important to building trust

One more unique thing about Udaan is they have three CEOS
Core values

Customer Commitment :-
We develop relationships that make a positive difference in our customers' lives.

Quality :-
We provide outstanding and unsurpassed quality service to our customers.

Integrity :-
We uphold the highest standards of integrity in all of our actions.

Teamwork :-
We work together to meet the needs of our customers and to help the company win.

Respect for People :-
We value our people, encourage their development and reward their performance.

Personal Accountability :-
We are personally accountable for delivering on our commitments.
Vision-

To be the most respected and preferred company for all stakeholders.

• Business Partners.
• Customers.
• Team Members.
• Community.
  
  
  Mission
• Passion for Customer Service.
• Accountability for Actions.
• Process Driven Environment.
• Employee Friendly Atmosphere.
• Trained Manpower.

3. Problem

With the fragmented and unorganised channel, payment reliability is one of the biggest problems in India. Typically, sellers have to keep working with their channel and keep collecting payment in small amounts over a period of time. Udaan solves the issue of delayed payments with its reliable on-time, and full payment system.

They say - Now, Udaan is trying to address these problems by coming onto the platform to make credit transparent. We create credit lines for our buyers based on their transaction and user behaviour on the platform. This enables us to create a credit product, which is based on economic data, and is transparent to both buyers and sellers. A lot of B2B businesses today are local, and so cash is still a big component. But over time, as B2C commerce goes online, then I’m sure there will be more business between buyers and sellers across different regions. And that’s when UPI mobile payment will become useful.

One of the recent problems faced by Udaan is Staffing crisis. Since Udaan is B2B e-commerece business, it deals with essentials like food, groceries, etc. Now when there is lockdown of 40 days in India, the business are having troubles in getting the materials. In such udaan has key role to play; Government is relaxing the norms for e-commerce because they can deliver the essentials without creating a mess and huge gatherings. But issue is employees are not ready to work on field as they are feared from Corona Virus



4. Theoretical Lens - Influence Model




5. Solution for this problem

1. Udaan should start it's own Payment App- since it's main problem is Credit System, launching it's own payment portal would solve number of questions for it.

Role modeling "I see my leaders, colleagues, and staff behaving differently." Fostering understanding and conviction "I understand what is being asked of me, and it makes sense." "I will change my mind-set and behavior if ..." Developing talent Reinforcing with and skills formal mechanisms "I have the skills and "I see that our opportunities to behave structures, processes, in the new way." and systems support the changes I am being asked to make."

Why it works People mimic individuals and groups who surround them- sometimes consciously, and sometimes unconsciously. Why it works People seek congruence between their beliefs and actions-believing in the "why" inspires them to behave in support of a change. Role modeling "I see my leaders, colleagues, and staff behaving differently." Fostering understanding and conviction "I understand what is being asked of me, and it makes sense." "I will change my mind-set and behavior if ..." Developing talent Reinforcing with and skills formal mechanisms "I have the skills and "I see that our opportunities to behave structures, processes, in the new way." and systems support the changes I am being asked to make." Why it works You can teach an old dog new tricks- our brains remain plastic into adulthood. Why it works Associations and consequences shape behavior- though all too often organizations reinforce the wrong things
This Solution was implemented by Amod Malviya, Vaibhav Gupta and Sujeet Kumar, the trio.

5.2 Results
It brought more reliability in the eyes of SMEs and helped them maintain their credit cycles and cash cycles.
They say tremendous increase in customer satisfaction and new adoption post this move

6. Recommendations-
1. Since Udaan is fastest unicorn of India, it should motivate their employees that in very near future they could be holding significant shares whose value would increase and increase their own valuation as well. The exposure they get from here would not be any other company in industry currently. So learning graph is exponential.

2. Indians are considered to be Pro- Nationalist, the backbone of Indian Economy is considered SMEs. And Udaan supports SMEs in huge number. This could boost the economy of the nation as a whole.
Digitising the backbone could bring a new form of transformation in India. For they may be helped by Government of India as well. Which unlike USA plays too much equations in the local businesses.

.

3. Udaan can ask most of their people to work from home and ask the delivery operators that their full safety will be taken care of. Government is ready to help e-commerce and this is the best marketing strategy for Udaan to reach maximum people have and largest word of mouth from the business people themselves.
Udaan should provide full safety kit with Full protection costume and increase the labour wages and infact give them salary 2 months in advance, this will not just motivate them but give a chance to serve to the nation.
Udaan can infact collaborate with Government and start B2G Services as well.

Role modeling "I see my leaders, colleagues, and staff behaving differently." Fostering understanding and conviction "I understand what is being asked of me, and it makes sense." "I will change my mind-set and behavior if ..." Developing talent Reinforcing with and skills formal mechanisms "I have the skills and "I see that our opportunities to behave structures, processes, in the new way." and systems support the changes I am being asked to make."

Why it works People mimic individuals and groups who surround them- sometimes consciously, and sometimes unconsciously. Why it works People seek congruence between their beliefs and actions-believing in the "why" inspires them to behave in support of a change. Role modeling "I see my leaders, colleagues, and staff behaving differently." Fostering understanding and conviction "I understand what is being asked of me, and it makes sense." "I will change my mind-set and behavior if ..." Developing talent Reinforcing with and skills formal mechanisms "I have the skills and "I see that our opportunities to behave structures, processes, in the new way." and systems support the changes I am being asked to make." Why it works You can teach an old dog new tricks- our brains remain plastic into adulthood. Why it works Associations and consequences shape behavior- though all too often organizations reinforce the wrong things.