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Identify an appropriate media (Advertising) mix for the following products: PostMates, TMZ, Beats By Dre', SnapChat,...

Identify an appropriate media (Advertising) mix for the following products: PostMates, TMZ, Beats By Dre', SnapChat, and “drink responsibly” campaigns by beer brewers.
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Answer #1

Postmates- TV advertising, Digital Platforms such as Twitter and Facebook, Since postmates is an online delivery platform. It makes sense to promote it on online media.

TMZ - Print media, Festivals, Seminars, Billboards, Online media since TMZ is a news website and has a dedicated viewership who follow celebrities and entertainment industry. Traditional sources of media will work here.

Beats by Dre- Beats by Dre is an electronic products company. Therefore, the media should be online platforms, e-commerce sites, tech exhibitions, music seminars etc.

Snapchat- Snapchat is a messaging platform. Therefore, online media such as Facebook,Twitter, youtube etc should be used.

Drink responsibly by beer brewers- Traditional Media such as billboards, Print media, Beer festivals, you tube and TV.

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